During our senior year, we were assigned to update our existing brands after learning more about branding. The most important thing I took away from this assignment was incorporating a client's personality into the brand, which takes stepping outside your typical style.

PROCESS

Because the client was myself, I could incorporate my personality well between color choices and typefaces. I took my original brand color, pink, and added blue and red to create a more versatile brand that feels sophisticated and modern, yet organic and innovative. 

FINAL BRANDING